A Statewide campaign, "Meendum Manjapai" is a call for back to basics and into the future with traditional nature based solutions to create consciousness among public to get back to cloth bags.
The People's Campaign against Plastic, launched by the Hon'ble CM of Tamil Nadu, in December 2021, as a revival of the Eco friendly traditional yellow bag in the fight against throwaway plastic bags.
Manjappai Vending Machines installed in 20 public places including malls & markets across Chennai
Collaboration with Self Help Groups (SHGS) to manufacture cloth bags
The Government of Tamil Nadu will soon launch the "Manjappai Express Train" in association with Indian Railway Catering and Tourism Corporation (IRCTC) to raise awareness on the hazards of plastics